Here’s how you can convince your manager it’s a worthwhile investment for the company.

HIGHLIGHT THE STATE-OF-THE-ART EDUCATION, WORKSHOPS, & TRAINING

Led by professors, futurists, C-level executives, and more, INBOUND features the most innovative ideas on topics like sales, marketing, services, and digital transformation. INBOUND also provides learning opportunities that can enrich your team members with new skills. Through interactive workshops, you’ll learn how the most successful businesses operate, solve problems, and prepare for the future.

Once you return to work after INBOUND, you can hit the ground running, incorporating those skills into day-to-day operations.

PITCH INBOUND AS A TEAM OFFSITE 

Who says you need to attend solo? Invite your whole team and turn it into a little company offsite. Whether your team works remotely, hybrid, or in the office, team bonding is always healthy—and couldn’t we all use more of that these days? Added perk? Your team returns to the office ready to rev up your company engine. Now that’s what we call a win-win. 

USE PERSONAL EXAMPLES

If you’ve been to a similar event and found it beneficial, share your experience with your boss. Describe how the event helped you grow professionally and how it impacted your work. Identify the skills and capabilities your boss values most in you, then demonstrate how your attendance helped you hone and perfect those skills.

Finally, demonstrate how attending INBOUND can help you grow professionally and expand your network. Once you return, you can tap into that network for new ideas and opportunities.

CONNECT THE DOTS BETWEEN INBOUND’S PROGRAMMING AND YOUR COMPANY’S GOALS 

Attending a business event isn’t just an essential experience for the individual employee; it’s also a wise investment for the company. It might be the experience the company needs to reach its next milestone.

For example, if the company wants to transform its internal processes, explain how INBOUND equips employees with the tools they need to work together more effectively. 

ASK FOR FORMAL APPROVAL

If you have a close relationship with your boss, you can make your case organically over Zoom or in person. But if a request writing helps, ask for formal approval through an email. We have an email draft you can use for our Convince Your Boss letter (fill out the form below for access)—feel free to customize as you need. 

Your boss may not be prepared to act on your request immediately, and they may need to get approval from other decision-makers. Send your request early so your boss has time to consider the proposal.